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It was our CEO's dream and goal to become a sports agent when he was in college. After debating on going to law school to fulfill this goal, he realized that it wasn't necessary to go to law school to become one, most were just former athletes themselves or were best friends with a pro athlete since childhood.
He wondered how he could get the experience and pedigree under his belt to eventually break into the industry; what he settled on? A marketing/branding agency.
To represent professional athletes, you need to know how to represent a brand and make wise business decisions as well as do a phenomenal job with marketing them.
In October of 2017, two best friends got together and decided to open up iForOne Marketing.
iForOne was a digital marketing and branding agency aimed at helping local business improve their digital presence (sound familiar?).
We worked with the likes of the Boston World Trade Center, Boston Duck Tours, a charity for kids with cancer, a functional rehabilitation spa, an HVAC company, and many more (we cast a wide net!).
Still a junior in college, studying economics, Cj was applying what he was learning from an economic viewpoint, into his business as well his clients' businesses.
Anyone knows that small businesses are the backbone of an economy. And with an understanding of how vital they are, a passion began developing.
What started as a way that would lead to being a sports agent was now a passion and obsession for small businesses and entrepreneurs. Cj and iForOne dove in feet-first, no safety net to catch them.
From the point iForOne started, to now, there was also eCommerce stores, blogs, clothing brands, mental health awareness brands, as well as helping friends and family create something meaningful and profitable (friends and family are free).
After venturing away from iForOne, starting these other brands, and working for an established marketing firm, Cj realized there was still a massive gap in resources, services, and knowledge available to small/local businesses, new entrepreneurs, and especially those at the beginning of their journey.
Voila, The Golash Group was born. Almost 7 years later, and iForOne has done a full 360º spin, redeveloped for today's challenges, and reformed our purpose.
Welcome, we look forward to working with you!
SMALL BUSINESS GROWTH VIA DIGITAL AUTOMATION
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Veni. Vidi. Vici. 🚀
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